SSIR: Creating a Data Culture

Originally published at, March 2, 2018

During a five-year research project I conducted about what makes organizations successful, I learned a shocking statistic: While 75 percent of nonprofits collect data, only 6 percent feel they are using it effectively. To me, this means that while there is a data feeding frenzy happening in the nonprofit sector, the vast majority of nonprofits have failed to develop a data culture—that is, a deep, organization-wide comfort level with using metrics to maximize social impact...

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