Huffington Post: New Yelp-Like Platform for Nonprofits is Next Step In Social Sector 2.0

Originally published at the Huffington Post, April 1, 2013

In the late 90's, I had a friend named Natasha who knew all of the hippest restaurants and the coolest bars. Natasha was the archetypical maven, an expert in the tasteful social scene. Everyone knew you could go to her to get a recommendation for an exquisite date night spot.

Back a decade or two ago, we had Natashas for everything, like travel, dentists and contractors. We relied on experts -- those men and women with critical knowledge about specific and narrow subjects -- to lead us and guide us. They typically were the ones who had been there before; they navigated the system so we didn't have to or because we couldn't. But back then we also didn't have widespread broadband internet access. No smartphone ubiquity. No "big data..."

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